NOCTYR
NOCTYR - High Jewelry Tokyo

An eternal brilliance, worn only by the chosen few.

Joe Watanabe

Executive Designer

Joe Watanabe

Sei Watanabe

A designer whose work has been presented on the Paris runway and who has created jewelry for Ariana Grande. He serves as Designer and Jewelry Director at Maquinn, a house named to Forbes Asia "30 Under 30". When his sensibility meets the artistry of Japan's master craftsmen, a brilliance unlike any other in the world is born.

Press & Recognition

Craftsmanship worn
on the world's stage.

The red carpet, the covers of international magazines, the visuals of world-renowned artists.
Behind that brilliance lies the design of NOCTYR Executive Designer
Joe Watanabe.

A design worn by Ariana Grande

r.e.m. beauty

Ariana Grande
Wicked: For Good

Paris Couture Show Aston Martin Paris

Aston Martin Paris

Paris Couture Show
Solo Presentation

F 风尚志 Fan Bingbing

F 风尚志

Fan Bingbing
Wardrobe & Accessories

L'Officiel cover

L'Officiel

Cover Story

Numéro Switzerland feature

Numéro Switzerland

Editorial

SENSE cover Vivian Chen

SENSE Magazine

Vivian Chen
Cover Star

KNIGHT Magazine GAEUL

KNIGHT Magazine

GAEUL (IVE)
Cover

Kesha live

Live Stage

Kesha

F 风尚志 editorial

F 风尚志

Editorial

Ariana Grande visual

r.e.m. beauty

Ariana Grande
Official Visual

L'Officiel editorial

L'Officiel

Editorial

Romee Strijd wearing NOCTYR

Couture

Romee Strijd

As Featured In

Harper's Bazaar España ELLE Italia Marie Claire Madame Figaro AMICA fashiontv Harper's Bazaar Indonesia Tatler Indonesia Forbes Prestige Indonesia World Fashion Channel

Founder's Story

"I wanted to leave my daughter something
that would still shine twenty years on."

NOCTYR was born of one father's wish. There was a single reason our founder, Sato, established the company: when his daughter was born, he thought, "When this child grows up, I want to leave her something I can hand over with pride." That something was jewelry.

Yet he struggled to find a maker to whom he could entrust a piece meant to last a lifetime. Even after sitting down with more than twenty designers, there was not one of whom he could truly say, "To this person I would entrust a lifetime, for my daughter."

It was then that he met Joe Watanabe — a rare designer whose work had spanned the Paris stage to the visuals of world-renowned artists. At their very first meeting, Sato knew: "This is the one." When he shared his wish, Watanabe replied —
"Then let us build a brand together that delivers exactly that experience."

From the meeting of these two, NOCTYR began. To place craftsmanship acclaimed the world over, together with a story unlike any other, into the hands of a chosen few. That is our mission.

Something that will still shine in your hands thirty years from now.

Career

A proven path, built on the international stage.

2023

Maquinn named to Forbes Asia "30 Under 30"

2024

Appointed sole distributor for Maquinn in Japan

2024

Held a solo couture show in ParisSponsored by Aston Martin Paris

2025

Presented the Maquinn capsule collection at the Akasaka Classic House, Tokyo

2025

Wardrobe and accessories for the Chinese fashion magazine F 风尚志Model: Fan Bingbing

2025

Accessories for the official visuals of Ariana Grande's film Wicked: For Good in collaboration with r.e.m. beauty

2026

Collaboration with Four Seasons Hotel Doha at The PearlBy private appointment

Design Works

One-of-a-kind designs, each holding a story.

A selection of our design sketches.
Within each one lies a sentiment and a story we have woven in.

Bow Necklace design sketch

Bow Necklace

Diamond Necklace

The ribbon, once a mere accent, is given the leading role. Fabric meant to be softly tied is fixed in eternal brilliance through diamonds. A work in which a designer versed in the language of couture elevates "the adornment of clothing" into "the adornment of the body."

Grand Necklace design sketch

Grand Necklace

Diamond Necklace

A necklace born of the Doha night sky. The sapphire blue swaying at its center evokes the infinite blue stretching across the desert. The procession of oval stones recalls the graceful arches of Arabian architecture and the rhythm of palace lights.

Cross Pendant design sketch

Cross Pendant

Diamond Pendant

Upon the cross, a symbol of conviction and protection, a Hawaiian vine motif inscribes an "unbroken love." Embracing the cross is an eagle soaring high in the sky. A piece of jewelry that rises above adversity to journey alongside the life of the one who wears it.

Floral Ring design sketch

Floral Ring

Gold & Diamond Ring

A ring inspired by the Japanese family crest. Its form, which appears as a butterfly depending on the angle of view, is set with diamonds that seem to flow like light. Between tradition and modernity, it quietly brings a Japanese sense of beauty to the fingertips.

Floral Collection design sketch

Floral Collection

Statement Necklace & Earring

The energy of the very moment a flower blooms, rendered in three dimensions. Blossoms large and small intertwine rhythmically with oval stones, casting a brilliance of depth with every movement. Jewelry made not to "wear flowers," but to "become the flower itself."

Clover Pendant

Clover Pendant

18K Gold / Diamond / Emerald

Upon the clover, a symbol of good fortune, some 140 diamonds and a single emerald. The inscribed words "Lost in Desire" carry the wish to surrender to one's passion and live true to one's own heart. Jewelry made for moving forward.

About NOCTYR

We do not accept
every commission.

NOCTYR is a by-invitation bespoke high-jewelry maison.
The world's finest gemstones and the artistry of Japan's master craftsmen ——
only a few dozen pieces each year, created solely for the clients
with whom our designer feels a true resonance.

News

News

COMING SOON New collection "D²" — coming soon

Where bespoke jewelry meets graphic design. NOCTYR's new ready-to-wear collection "D²" — high jewelry layered with the sensibility of graphic design, to wear every day — is arriving soon. Stay tuned.

D² collection — design preview
D² — First Design

Creation Process

How a piece unlike any
other in the world comes to be.

STEP 01

Private Consultation

Details of our Executive Designer are shared with registered clients.

STEP 02

Design & Gemstone Selection

We share the envisioned result through hand-drawn sketches and 3D models, and propose meticulously selected gemstones, including GIA-certified stones.

STEP 03

Crafted by Master Artisans

Japan's master artisans devote more than 150 hours, finishing each piece entirely by hand.

STEP 04

Delivery & Lifetime Support

A promise of perpetual guarantee and maintenance that begins the very moment your piece is placed in your hands.

Why NOCTYR

Three reasons we are chosen

30

Monthly Commissions

We accept no more than thirty commissions each month, devoting uncompromising time to every single piece.

GIA

Meticulously Selected Gemstones

Our diamonds are GIA-certified. Accompanied by their certificates, they guarantee a brilliance of the highest quality.

Lifetime Guarantee

Maintenance, resizing, and cleaning, offered complimentary in perpetuity.

Bespoke Dress

To wear a gown
as one wears a jewel.

At NOCTYR, beyond jewelry, we also create
made-to-order gowns.

Through a complete coordination of jewelry and gown,
we realize an attire that is perfectly, entirely your own.

01

Made-to-Order Gown

A fully bespoke gown tailored to your figure, your taste, and the occasion. From the choice of fabric to the silhouette, every element is created together with the designer.

02

Jewelry Gown

A gown in perfect harmony with NOCTYR jewelry. We propose designs that draw out the brilliance of the gemstones to their fullest.

03

Wedding Gown

A one-of-a-kind wedding gown worthy of the finest day of your life. May also be commissioned as a set with bridal jewelry.

04

Event & Gala Gown

A gown for a special evening — a soirée, an awards ceremony, a gala dinner. We promise an attire shared with no one else.

Enquire About a Gown

Client Stories

Client Voices

★ ★ ★ ★ ★

I considered several international houses,
but chose NOCTYR for the freedom of its
design and the care of its artisans. My wife,
too, was moved by the beauty of the Japanese finish.

Mr. T.K. — Tokyo, Company Executive

★ ★ ★ ★ ★

My mother's diamond, reborn as a modern pendant.
Even the hue I had worried about was brought to life
by a professional eye, restoring a brilliance
beyond anything I had imagined.

Dr. M.S. — Osaka, Physician

FAQ

Frequently Asked Questions

Each bespoke piece differs according to the complexity of the design and the gemstones used. We share details individually with those registered on our private list. Please note that we accept commissions based not on price, but on a resonance with the story behind them.
Once the design is confirmed, a piece is typically completed within 8 to 12 weeks. For particularly intricate designs or when the sourcing of rare stones is required, a little more time may be needed.
Certainly. We also offer a remodeling service that refashions your own gemstones into jewelry of a new design. We would be honored to help breathe new life into a stone passed down through your family.
We offer online consultations. Through video call, from gemstone proposals to design discussions, we provide a service equal to meeting in person.
Cleaning, repolishing, resizing, and the inspection and resetting of loose stones, all offered complimentary in perpetuity. The guarantee may also be passed down across generations, to your children or grandchildren.
NOCTYR is a fully bespoke maison that handles no ready-made pieces whatsoever. Designs born from dialogue with our Executive Designer, crafted one by one by Japan's master artisans. We deliver a one-of-a-kind piece in which your own story resides.

Contact an Advisor

A dedicated advisor, at your service.

From the creation of jewelry and gowns to any enquiry, a dedicated NOCTYR advisor will attend to you personally.
Please reach us by whichever means is most convenient for you.

We will reply from info@noctyr.jp.

Consult an Advisor Consult an Advisor